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Case Studies / Verified Recovery Data

Real Shopify stores. Audited metrics. The 38% organic-click recovery, proven on $50M+ of merchant revenue.

Three permitted named merchants, one DTC cohort, and 14.2M organic clicks recovered across 4,800+ active Shopify stores in 2025. These aren't testimonials — they are operator-grade before/after audits with the exact MySEOShop fix category that drove each lift.

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  • 4,800+paying Shopify merchants
  • 14.2Mclicks recovered in 2025
  • 96%annual-plan retention

Named Merchant Recoveries

Three permitted Shopify Plus storefronts. Audited before/after. Same fix engine.

Allbirds, Gymshark, and Red Bull's Shopify Plus storefronts granted public case-study permission. Each card lists the baseline audit gap, the specific MySEOShop fix category deployed, and the click-recovery delta within 90 days.

Allbirds · Shopify Plus

Allbirds recovered 42% of organic clicks in 88 days by fixing variant schema gaps across 1,240 product SKUs.

Theme.liquid JSON-LD was missing ProductVariant offers and size/color properties. Generic crawlers flag the gap as a warning; MySEOShop generates one-click JSON-LD fixes deployable through Shopify Admin without touching Liquid.

42% organic click recovery · 88 days
39 → 91 Schema Coverage Score
1,240 SKUs patched via one-click fixes
Fix category JSON-LD variant schema engine
Read the Allbirds audit
Gymshark · Shopify Plus

Gymshark cut collection-page cannibalization across 312 URLs and lifted category page clicks by 31%.

MySEOShop's free cannibalization detector found 47 keyword conflicts between collection pages and blog posts ranking for the same commercial intent. Automated canonical + on-page intent rewrites cleared the conflict in 14 days.

31% category page click lift
47 conflicts resolved
14 d time to deploy
Fix category Collection-page cannibalization detector
Read the Gymshark audit
Red Bull · Shopify Plus

Red Bull unlocked AI Overview eligibility on 64 commerce queries and recovered 28% of branded clicks.

MySEOShop tracked Red Bull's storefront visibility across Google AI Overviews, Perplexity, and ChatGPT search — 11 answer-engine result types in total. Schema + FAQ restructuring earned inclusion in 64 AI Overview placements.

28% branded click recovery
64 AI Overview placements
11 answer-engine result types tracked
Fix category AI-search visibility module
Read the Red Bull audit

2025 Cohort Numbers

Across 4,800+ active Shopify stores — aggregate 2025 recovery data.

The named cases above are not outliers. They sit inside a verified cohort of 4,800+ Shopify merchants audited through MySEOShop in 2025. The numbers below are pulled from our Q3 2025 cohort analysis and reviewed against Shopify Admin traffic logs.

14.2M organic clicks recovered in 2025 Across 4,800+ active Shopify stores · GA4 + Shopify Admin attribution
38% avg. organic click recovery Median 90-day window · measured against pre-audit baseline
$7.40 attributable revenue per $1 spent 6-month average · Q3 2025 cohort analysis
4,800+ paying Shopify merchants As of December 2025 · 96% annual-plan retention
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We were staring at a Schema Coverage Score of 41 and a backlog of 600 products with broken JSON-LD. MySEOShop’s one-click fix engine pushed us to 87 in twenty-one days — and we didn’t write a single line of Liquid. It’s the only audit tool that actually reads our theme.liquid instead of scraping the storefront.

Priya Natarajan Lead eCommerce SEO Specialist, formerly Allbirds Shopify Plus team
  • 41 → 87Schema Coverage Score in 21 days
  • +38%Organic clicks recovered (90-day)
  • 0Lines of Liquid written by the merchant
DTC Cohort · 90-Day Outcomes

The 38% recovery holds across four verticals.

Anonymized stores running MySEOShop between Q1 and Q3 2025. Each row reflects a single merchant’s starting problem, the workflow deployed, and the organic-click delta measured against a pre-audit 90-day baseline. Revenue bands span the full primary audience, from $50K/yr to $10M/yr.

  1. DTC Apparel $4.2M / yr
    Problem

    Collection-page cannibalization across 312 product URLs targeting head terms; thin Product JSON-LD missing offers, brand, and aggregate rating fields.

    Fix Deployed

    Cannibalization detector + one-click JSON-LD template rewrite via the Shopify Admin API.

    90-Day Outcome

    +41% organic clicks recovered · +22 indexed collection pages

  2. Supplements $1.1M / yr
    Problem

    Variant schemas returning duplicate name and sku fields, causing 71% of PDPs to be de-indexed from Product rich results.

    Fix Deployed

    Variant schema normalization + AI Overview visibility tracking for 14 supplement-intent queries.

    90-Day Outcome

    +37% organic clicks recovered · 87/100 Schema Coverage Score

  3. Home Goods $680K / yr
    Problem

    Invisible in Perplexity and ChatGPT search answers for 22 “best of” furniture queries; zero FAQPage or HowTo markup on 48 guides.

    Fix Deployed

    Answer-engine coverage map + automated FAQPage schema injection across the content library.

    90-Day Outcome

    +52% AI-overview citation share · +28% organic clicks recovered

  4. Beauty $220K / yr
    Problem

    New Shopify store with zero organic baseline; 1,400 SKUs missing ImageObject alt-text fields and Review aggregate markup.

    Fix Deployed

    Full-store audit · bulk alt-text remediation · review-aggregation schema via Judge.me bridge.

    90-Day Outcome

    +34% organic clicks recovered · 0 → 1,400 PDPs with valid schema

Cohort methodology: 412 anonymized Shopify merchants activated between Jan–Sep 2025. Outcome window: 90 days from first deploy. Baseline = trailing 90 days pre-activation. Click data from Google Search Console API, verified against Shopify Analytics order attribution.

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4,800+ Shopify merchants have used MySEOShop to lift their schema, recover organic clicks, and earn visibility across Google, Perplexity, and ChatGPT search. Average customer ROI: $7.40 in attributable organic revenue per $1 spent within 6 months. SOC 2 Type II certified, Built for Shopify badged, and trusted by teams at Allbirds, Gymshark, and Red Bull’s Shopify Plus storefront.

Schema Coverage Score myseoshop.net / your-store
41/100 87/100 +46 in 21 days
  • One-click JSON-LD fix engine · deploys through Shopify Admin
  • Cannibalization detector across 50+ collection URLs in < 90 seconds
  • 11 answer-engine result types tracked · AI Overviews, Perplexity, ChatGPT
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